Throughout my career, I have honed my ability to conceptualize and unite various sports constructs, which has been further strengthened by my experiences working with notable companies. These opportunities have not only optimized my project management skills but have also instilled in me the importance of delivering high-quality content under immense pressure and strict deadlines

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As a sports editor at Fanatics, I play a key role in crafting collectible trading card products by developing compelling text and statistics-based card back content. I ensure the selection and cropping of high-quality images that align with design requirements while managing subject lists in coordination with the brand team. My responsibilities include reviewing proofs for accuracy, overseeing internal and external content providers, and maintaining prepress budgets. Additionally, I collaborate with external vendors for photo retouching and production processes and work closely with brand and design teams to shape the visual and thematic direction of assigned projects.​

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As a contract social programmer at Bleacher Report, I focus on creating, editing, and publishing sports-related highlight footage, with a specialization in Women’s Basketball (Unrivaled). I manage the distribution of short-form highlights and compilation videos on Instagram and TikTok, covering key plays, player recaps, interviews, and press conference moments. My role includes optimizing video headlines, thumbnails, and tagging to maximize engagement, as well as clipping and packaging content from B/R and TNT shows for social distribution. Additionally, I analyze video performance and implement strategies to enhance reach and audience interaction.

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In my previous role as the social media intern at ESPN, my role was been pivotal in shaping and distributing engaging content for sports enthusiasts across a myriad of platforms including TikTok, Instagram, Snapchat, and Facebook. By adhering to ESPN Social standards, I've ensured that our content maintains integrity and follows news and reporting guidelines. Operating within the fast-paced live window, I've honed my ability to swiftly produce compelling content. Moreover, I've been instrumental in brainstorming and implementing innovative strategies to boost account engagement and expand our reach. Collaborating closely with colleagues, I've contributed to crafting captivating social content tailored to each platform's unique audience. Leveraging social data analytics, I've consistently informed our content decisions, enabling us to optimize performance and effectively connect with our audience.

 

In my previous role as a creative content GA at Texas Christian University's Athletics Department has equipped me with hands-on experience in producing in-game video board content, video editing, and social media content creation. I have successfully engaged diverse audiences, both within and outside the university community, to enhance their experience and increase engagement. 

 

In my previous position as a content writer at Texas Christian University's Neeley School of Business, I have consistently promoted events using professionally designed graphics, managed daily social media posts, and created content tailored to student programs and sponsorships. My ability to write compelling articles and social media copies has contributed to the success of various student initiatives. 

 

As a previous marketing intern at the Dallas Sports Commission, I gained valuable experience in content creation for social media, website management, and real-time event coverage. My efforts were instrumental in promoting the Commission's events, increasing community awareness, and improving attendance through strategic social media marketing. 

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My previous experience as an editor and reporter intern at D Magazine involved researching, writing articles, and managing deadlines, demonstrating exceptional time-management skills while juggling multiple projects. I am adept at using various software systems and tools to streamline tasks and enhance productivity. 

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My education includes a degree in Integrated Studies/Journalism from the University of North Texas, where I served as the floor director for Mean Green Football on NTTV and was an active member of the National Association of Black Journalists. I am currently pursuing a degree in Strategic Communications at Texas Christian University.

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With my time in sports, working major events around the world, and the knowledge I’ve gained during my studies, I have gained the experience necessary in executing successful journalism and communication strategies. I am qualified to contribute to the responsibilities and duties required in a major media industry.